Appzone Brand Identity
AppZone is a Fintech infrastructure provider and platform builder where Africa’s best brains focus on solving tech challenges in Nigeria and Africa, with the intention of becoming the Amazon of Africa. For Africans, by Africans.
Africa’s fintech future
Services:
Brand Identity
Collateral Design
Advertising Campaign
Environmental Design
Website Design
Integral to this ambition was the development of a iconic brand identity, being both contemporary and professional, in order to present the group of brands as an alternative to international brands, on a par if not better, but with the added advantage of having local knowledge and expertise in navigating the nuances of Africa.
Challenge:
Appzone's Brand Purpose was to accelerate economic prosperity in Africa through homegrown financial technology, leading a new generation of #AfricanBuilders to transform the African continent from 3rd world to 1st.
Brand positioning:
Appzone's Story
We know the future is African. But, we also know that our continent’s unusual challenges require ingenious solutions.
We believe that homegrown technology and African talent will propel Africa’s leap to first world status.
Our mission is to digitise and completely automate financial services in Africa, and transform the financial sector into the most innovative and technologically advanced in the world.
Our dream?
To have one dominant financial operating system built for Africa by Africans – unlocking our continent’s financial potential through technology.
We build technology, we build businesses…we are leading a new generation of #AfricanBuilders to transform our continent from a 3rd world to a 1st.
We are building innovative technology and start-ups to enable digital financial services and accelerate economic prosperity for Africa.
We are AppZone.
The backbone of Africa’s fintech future.
Testimonial:
“Hitchcock Michalski has delivered exceptionally across a number of distinct and critical touchpoints including quality, efficiency, understanding and proactiveness. Their intuitive approach to Appzone’s brand refresh has resulted in critical acclaim – the company’s website, physical and digital brand collateral and social media touchpoints have been given a new outlook that rivals globally renowned brands, translating to increased client, stakeholder and prospective talent interest. If you seek a creative agency that goes above and beyond your brief, gives you stellar advice and creates compelling brand aesthetic, then look no further – Hitchcock Michalski is the place to go.”
Efosa Aiyevbomwan,
Group Chief Marketing Officer, Appzone Nigeria.